What started as a silver mining camp in the Colorado Rockies became, over the course of a century, one of the most mythologized addresses in America. This is the book that traces that transformation, from working-class boomtown to the preferred second home of financiers, rock stars, and old-money families alike. With an introduction by Aerin Lauder, it moves through the rustic-chic interiors of the Hotel Jerome, Herbert Bayer's restored Wheeler Opera House, and the legendary sprawl of Hunter S. Thompson's Owl Farm, weaving current and archival imagery into a portrait of a place that somehow remains its own thing despite everyone who has tried to claim it.