Snowy and swanky destinations like Cortina, St. Moritz, and Aspen have long shaped the glamour and style of mountain life. In turn, winter sports have inspired generations of artists and designers—from Tamara de Lempicka’s iconic 1920s skiers to mid-century travel posters and Segantini’s snow-washed landscapes. Athleisure, too, has transformed the relationship between fashion, luxury, and performance, bringing technical innovation into the world of style.

This book traces how winter sports have influenced visual culture, weaving together artworks, archival documents, and iconic imagery to chart their evolution across fashion, art, design, cinema, and photography. From Courrèges’ space-age silhouettes to the vibrant après-ski looks of Missoni and Pucci, from Prada’s nylon revolution to Lagerfeld’s reimagining of classic sportswear for Chanel and the street-sport fusion of Virgil Abloh, It’s Snowing! reveals a fascinating facet of fashion history.