





Look Good, Feel Good, Play Good: Nike Apparel
The first book to chart the visual history of women’s sportswear — and Nike’s pivotal role in shaping it over the past 50 years.
Look Good, Feel Good, Play Good explores the relationship between women and the garments they move in — from elite athletes to weekend runners, on the track, in the studio, or simply navigating the streets.
Structured around five iconic design archetypes — warm-ups, jerseys, leggings, sports bras, and shorts — the book weaves together history, innovation, and Nike’s rich archive. It features everything from vintage trade catalogues and design sketches to campaign imagery and fabric swatches, offering a layered look at how sportswear has evolved alongside women’s lives.
With over 350 pages and 575 images, plus interviews with Nike athletes, trainers, and cultural voices, this volume not only traces the past but highlights the power of sports apparel to make those who identify as women feel strong — in every space they inhabit.
Measures: 12 1/4" × 9"
